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Pamphlets and leaflets can be one of the most effective marketing techniques but the success of them depends hugely on the DESIGN The pamphlet and leaflet HAS GOT TO GRAB the recipient's attention in a second or two...then get them interested in the product, service or event and finally get them to take some action whether that's phoning a number, visiting a website or placing an order.
You have a very short time to grab someone's attention with a pamphlet or leaflet... This
is where an excellent headline is required!.
Don't use your business name as the headline. This is not a business card and people don't care that you are called "JND Repair Center" for example.
Rather, create a headline that creates interest such as "Do you have any broken appliances!?" or perhaps "Repair bills getting you down?".
Try finding out what's important to your customers and incoporate that into your headline