Business Cards

One of the main reasons a business card is still so very important is the mere fact that it is a tangible real thing, that requires physical space to occupy. Be that in your wallet, attached to a quote, information brochure or on your customers desk, the physical business card takes a specific space in your life.

As the process of digital printing and new technology has evolved it certainly has brought down the cost of printing Business cards. In todays world business cards are relatively cheap compared to years past.

Business will always remain largely about networking with people. Regardless of the digital age people still like to deal with people. When meeting a new prospect or potential customer, nothing can beat the quick process of handing out your business card. Trying to exchange information digitally in this scenario can be truly cumbersome and may not happen at all because it may just be too much hassle at the time.

The business card is not limited to practical use, it is very symbolic. Technology totally lacks the capacity to fulfil the symbolic purpose of business cards. It is a physical show of connection, of reaching out to another human, to say hi here I am let us get to know each other.

If you file someone’s information electronically. Its invisible, you must go and actively remember who it is and search it out. Its difficult to remember people’s names, or their company. An example is that if I meet someone at an exhibition, Ill have his or her business card, and I will remember it when I see it. I would never remember enough information to go onto my smartphone and search for him or her. Although technology is a great tool, it will never replace the basics. The business card has been an essential tool since its creation in the 17 th century. As technology continues to grow, individuals who continue to use business cards on a personal level will stand out from the rest. Think about this, when last did you receive a handwritten note from someone… Its most probably long ago, but I also bet you can remember who wrote you that note! We often forget the important fact that technology cannot build relationships, people do. It is the wise businessperson who will continue to build relationships outside of technology.