Pamphlets and Leaflets

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FLYERS TIPS AND STRATEGY

How to get your Flyers to work for you

Flyers can be one of the most effective marketing techniques but the success of them depends hugely on the DESIGN The flyer HAS GOT TO GRAB the recipient’s attention in a second or two…then get them interested in the product, service or event and finally get them to take some action whether that’s phoning a number, visiting a website or placing an order.

Here are some points to consider when having your flyers designed:

Avoid ClutterDon’t feel that you have to fill every nook and cranny with text and images. Blank space makes the flyer easier on the eye, making it easier for people to read.Call To ActionTell people what to do next, but not in a passive way.”For more information, call …” is a passive call to action. It doesn’t motivate action. Instead, use one of the following closing lines:

Buy before(date) and receive this free gift

Also try and keep it simple and just state one, People are more likely to comply if you tell them to do just one thing!Use A Flyerz.Co.Za Graphics Designer(Expert)Definition of an Expert: “A person who has an extensive skill or knowledge or experience in a certain field.”

Not only are our Flyerz.co.za graphic designers creative people with the ability to make your flyer pleasing to the eye.

They have also been trained to design with the above mentioned marketing points in mind with regard to your flyer, there is no doubt you would be dealing with an expertDistributionOnce you have your flyers, distribution becomes very important. Heres some pointers on distribution:

Placing flyers in P.O Boxes is a way to distribute your flyers. The Post Office charges between R0.08-R0.10 cents per flyer. Make sure that when you phone them you ask them for their number of operating boxes and not the toal number of boxes. Sometimes this number is less so don’t waste your flyers. If you want to distribute your flyers at a Post Office far from where you are, your local Post Office will get them to the desired P.O for a nominal fee.

When at all possible, distribute to target markets. There is a trade show every week in South Africa, so if the show is related to your product or service then get flyers on car windscreens at these shows. People are also more inclined to look at flyers at these shows as they are already in the shopping mode when attending the show.Distribution ContinuedGet your flyers on store counters. Most people in your related industry won’t mind you leaving some flyers on their counter. This is also great when trying to get your target market. You can also have some perspex flyer distributor boxes made. Remember to keep checking in at the store to see if they need to be topped up or if they are being used!

Attach flyers to all your existing corresponces like invoices,statements etc, this certainly gets your flyers onto desks at no extra cost!

It is a well known marketing fact that it is better to be consistent than to just have one attempt, so try hand out your flyers regularly, its good to let people know that your’re still around and people can contact you at any time.

You can have your flyers inserted into local newspapers, it is unfortunately quite costly but certainly gets the flyers out there.

Try different approaches and don’t just distribute all your flyers in one way. Ask your customers how they got your flyer. By monitoring this you can find the method of distribution that works for you.Attention Grabbing HeadlineYou have a very short time to grab someone’s attention with a flyer… This is where an excellent headline is required!.

Don’t use your business name as the headline. This is not a business card and people don’t care that you are called “JND Repair Center” for example.

Rather, create a headline that creates interest such as “Do you have any broken appliances!?” or perhaps “Repair bills getting you down?”.

Try finding out what’s important to your customers and incoporate that into your headlineAvoid Using Long SentencesPeople rarely read long sentences on a flyer so don’t use them. Instead use bullet points and get straight to the point.

If your flyer does its job and you get the customer to call to action, you can always supply them with more details and specifications once the communication channels are openInclude Power WordsThere are some words that are known to attract peoples attention – They include free, avoid, bargain, bonus, earn, easy, enjoy, exciting, happy, exclusive, how to, extra, fast, learn, money, mystery, new, profit, save, special, win

Try to naturally incorporate these words into your text. Also use words that convey excitement and energy but don’t use Cliche’s!Avoid Complicated Font TypesAvoid complicated fonts and script fonts that are hard to read. People feel its going to be tiresome and will discard the flyer.

Remember you are not trying to win a graphics design award, but get your customers to contact you.Use ImagesThe saying goes that a picture is worth a thousand words, so think about using one, make sure its relevant and reinforces what is being said or the brand image that you are trying to portray.

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