How to get your Flyers to work for you

Flyers can be one of the most effective marketing techniques but the success of them depends hugely on the DESIGN The flyer HAS GOT TO GRAB the recipient’s attention in a second or two…then get them interested in the product, service or event and finally get them to take some action whether that’s phoning a number, visiting a website or placing an order.

Here are some points to consider when having your flyers designed:

You have a very short time to grab someone’s attention with a flyer… This is where an excellent headline is required!.

Don’t use your business name as the headline. This is not a business card and people don’t care that you are called “JND Repair Center” for example.

Rather, create a headline that creates interest such as “Do you have any broken appliances!?” or perhaps “Repair bills getting you down?”.

Try finding out what’s important to your customers and incoporate that into your headline

People rarely read long sentences on a flyer so don’t use them. Instead use bullet points and get straight to the point.

If your flyer does its job and you get the customer to call to action, you can always supply them with more details and specifications once the communication channels are open

There are some words that are known to attract peoples attention – They include free, avoid, bargain, bonus, earn, easy, enjoy, exciting, happy, exclusive, how to, extra, fast, learn, money, mystery, new, profit, save, special, win

Try to naturally incorporate these words into your text. Also use words that convey excitement and energy but don’t use Cliche’s!

Avoid complicated fonts and script fonts that are hard to read. People feel its going to be tiresome and will discard the flyer.

Remember you are not trying to win a graphics design award, but get your customers to contact you.

The saying goes that a picture is worth a thousand words, so think about using one, make sure its relevant and reinforces what is being said or the brand image that you are trying to portray.

Don’t feel that you have to fill every nook and cranny with text and images. Blank space makes the flyer easier on the eye, making it easier for people to read.

Tell people what to do next, but not in a passive way.”For more information, call …” is a passive call to action. It doesn’t motivate action. Instead, use one of the following closing lines:

  • Buy before(date) and receive this free gift
  • Book before(date) and get 10% off
  • Order Now! — 20% Off! for the first 50 customers
  • Don’t miss out on this EXCLUSIVE offer — Call …

Also try and keep it simple and just state one, People are more likely to comply if you tell them to do just one thing!

Definition of an Expert: “A person who has an extensive skill or knowledge or experience in a certain field.”

Not only are our graphic designers creative people with the ability to make your flyer pleasing to the eye.

They have also been trained to design with the above mentioned marketing points in mind with regard to your flyer, there is no doubt you would be dealing with an expert